Blog

  • How Early Are Moviegoers Actually Arriving to the Theater?

    By on March 17, 2017

    How Early Are Moviegoers Actually Arriving to the Theater? It’s movie time! Say that you’re on a hot date, out with a group of friends, or simply a family of four and decided that it’s time to see that movie everyone is talking about Saturday afternoon. You arrive at...

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  • Cinema Advertising Piggybacking Hollywood

    By on April 19, 2016

    Cinema Advertising: Piggybacking off Hollywood’s Biggest Hits As an avid movie goer, one of the things I appreciate most about the movie industry is their new-found willingness to adapt and spread major blockbuster releases throughout the calendar year. Gone are the days of excitedly waiting until the summer, Thanksgiving,...

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  • Branding versus Direct Response Advertising

    By on March 29, 2016

    Branding versus Direct Response Advertising Pick your favorite cliché: the marathon versus the sprint; reading the entire novel versus CliffsNotes; heck, the crock pot versus the microwave – for my fellow culinary enthusiasts.  For all intents and purposes of this initial blog post, each apply to the age old...

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  • Cinema Brochure

    By on October 21, 2015

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