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Simply put, it is the inevitable automation of media buying and selling.
A nerdier version: Programmatic marketing is the process of buying and selling media based on a set of rules applied by software and algorithms, which often includes a data layer that powers highly segmented targeting. It also removes operational complexities and superfluous middlemen (extra cost) in the execution of advertising campaigns. Powered by technology and platforms, marketers (and their agencies) are enabled to more efficiently apply advertising dollars on scalable yet highly targeted campaigns.
Bottom Line: ANY advertiser can now reach exactly who they want to reach, when they want to reach them, and at the right location online. And you can start small, and build your budgets and presence along with your expertise.
An ad group is a single set of ads with an associated bid and audience within a campaign.
Acxiom’s InfoBase® data products include a collection of high-quality compiled consumer data products that draw information from the single largest and most comprehensive data repository of U.S. consumer data in the nation.
Alliant Online Audiences include consumer-allowing histories and powerful purchasing measures, allowing marketers to identify large audiences with targeted interest and loyalty profiles.
Arcametrics provides category buyer and behave-alike audiences for dozens of shopping categories based on thousands of individual transaction based and consumer demographic attributes.
This audience network reaches more than 85% of the US business population, giving marketers cost-effective access to the most valuable online audience segment – business professionals.
BlueKai Intent™ data offers unparalleled data depth and breadth for branding and direct marketing initiatives, across seven key in-market verticals, and over 30,000 targeting attributes. BlueKai users who are bucketed into “in-market” categories are qualified consumers who intend to buy a particular product or service in the near future.
Colligent maintains over 160 distinct categories containing over 35,000 brands and other entities (Media, TV, Music, Celebrities, Sports, Movies, and Apps) based on a nearly infinite panel of active social media consumers engaging with brands and entities.
ComScore’s modeled look-alike segments are made up of consumers who are scored against the probability to convert to your campaign objective. comScore’s modeling methodology utilizes the comScore panel and browsing behaviors to pinpoint in-market prospects who are the most likely to convert, scoring the users based on a variety of attributes.
Through partnership with other data providers, Data Alliance is able to provide data segments that are white-labeled across all categories.
Datacratic’s modeled look-alike segments are made up of users who have a high probability to convert to your campaign objective. Using a combination of your first party data, and 3rd party data users are assigned probability scores.
The Dataline proprietary consumer database of over 240 million individuals is continually evolving. New sources of data are tested and analyzed on an ongoing basis before being added to the database. All data must pass rigid quality control measures to ensure information a Dataline customer receives is current.
Datalogix (DLX) is the leader at integrating offline data and digital media. We use verified offline purchase and activity data on more than 110 million HHs to build precision-based data strategies.
D&B’s global commercial database contains more than 220 million business records. The database is enhanced by D&B’s proprietary DUNSRight® Quality Process, which provides our customers with quality business information.
It all starts with data. From demographics to behavioral and psychographic information, Experian maintains a wealth of information about consumers and how they make buying decisions. ConsumerView provides the most accurate, comprehensive information on more than 299 million consumers and 116 million households.
I-Behavior developed the first SKU-level purchase data cooperative that includes data contributed by 2,500 merchants representing more than $400 billion in purchases made by 190 million consumers. I-Behavior aggregates and models this data to create targeted audience segments that companies can use for marketing campaigns to help them reach the right consumers across any channel – online, postal, email, social and mobile.
IRI ProScores is a precise audience targeting solution that identifies high, low and medium spends shoppers across CPG categories, subcategories and brands for every U.S. household. IRI ProScores is a concise representation of the value of each household for a given category, subcategory or brand. IRI ProScores takes into account demographic, behavioral and geographic information to determine each household’s spend.
IXI Services specializes in consumer segmentation according to a wide array of financial metrics, including investment behaviors, spending levels, and other financial characteristics. IXI also offers industry specific targeting segments that combine purchase propensity and economic capacity in auto, insurance, retail, telco, wireless, cable, travel, and other industry verticals.
Lotame’s 3rd party SMART Data comes from our extensive network of publisher partners. The data consists of self-declared and demonstrated behavioral data from unique publisher partners, yielding accurate and scalable Demographic, Behavioral Interest, and Social influencer audience segments.
MasterCard has created multiple “audiences” that represent a wide range of consumer purchasing behaviors across a number of industry sectors. Consumer purchase behaviors leveraged may include dollar amounts, number of transactions, frequency of purchase, recency of purchase, location of purchase, day/time of purchase, merchant category, channel of purchase, etc.
Forbes and its Premium Data Platform offer unparalleled access to a highly affluent and connected audience of insiders, innovators, and influencers. Advertisers look to Forbes for exclusive access to the business community and the rest of the world’s elite with custom built, highly specified segments and exclusive targeting solutions.
AdAdvisor provides access to 159 popular Audience Groups, and to over 13,000 audience attributes for client-customized targeting. Each attribute allows you to target a portion of the US population that indexes highly for a particular behavior, characteristic, opinion, or brand preference.
TransUnion combines data, advanced analytics and industry-focused experience to help institutions make more informed decisions at every stage of the consumer lifecycle. Through this powerful combination of information and insight, institutions can improve marketing, manage risk and strengthen relationships with existing customers.
Based on patented data mining and predictive analytics technology, a TruSignal audience combines data from 40 different sources of verified, offline profile data. Their data helps brand advertisers, direct marketers and their agencies “cut through the noise” of online audience targeting data and deliver highly precise and highly scalable prospecting and branding campaigns.
V12 Group offers over 330+ audience segments to target across nine categories including: Automotive, Buyers, Entertainment, Finance, Sports & Fitness, Lifestyle & Pursuits, Travel, Demographics, and a proprietary set of personality data called PYCO.
Webbula provides accurate offline consumer data across multiple platforms and databases including auto, social media, political, and business-to consumer. After compiling information from a multitude of sources, it is verified and authenticated via a hygiene process.
AddThis has intent-based segments, interest segments and includes social data segments. AddThis pinpoints in-market prospects that are the most likely to convert and are optimized and scaled using social and behavioral data. AddThis also models all the search, social and metadata with a full data science team.
NinthDecimal is the leading mobile audience intelligence company empowering marketers with the most comprehensive understanding of people by connecting their digital and physical lives. By bridging online and offline data sources, NinthDecimal offers the most precise audience solution in the market to create a true understanding of mobile consumers and how to engage them throughout their path-to-purchase
The largest data base of actively engaged social users helps you understand the relationship between buyers and brands to discover and qualify new customers. They track and observe the engagement of 275M+ engaged users across more than 40,000 brands.
The Efficient Frontier, ALC’s proprietary analytic and optimization platform, enables marketers to profile and model their marketing data to gain a 360 degree profile of their customers and prime prospects to use for digital marketing campaigns.
AIQ has proprietary data focused on affluence, channel preference, social networking, and other categories. The end result is more than 2,000+ attributes on 202 Million Individuals in 111 Million U.S. households.
Are You a Human is the curator of The Verified Human Whitelist™, which allows anyone using it to be certain they are addressing a verified human before they serve content, services, or ads.
Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant mobile advertising. Their first-to-market technology and data enables marketers to understand users based on actual geo-behavior.
Contributory Data Program with Content Consumption Monitoring — Bombora is the largest aggregation of B2B Intent Data. They track over 2,300 granular B2B topics across actions including search, white paper downloads, webinars, trade show sign ups, article reads, video, social, IP and more.
Now known as AddThis, Clearspring has intent-based segments, interest segments, and social data segments. Clearspring pinpoints in-market prospects that are the most likely to convert and are optimized and scaled using social and behavioral data. Clearspring also models all the search, social and metadata with a full data science team.
Formerly known as Shopzilla, Connexity is a collective group of acquired price-comparison online shopping aggregators and technologies that sprung up in the earlier days of the internet and continue to grow in scope. Today, Connexity continues to develop and acquire newer technologies to provide some of the best online shopping data in the industry.
Cross Pixel is a leading provider of high-performance audience data and information for the real-time advertising industry. Cross Pixel’s mission is to provide the highest quality audience data to help marketers improve campaign performance.
Dataium is the world’s largest compiler of online automotive shopping behavior. Every month Dataium observes more than 20 million automotive shoppers across more than 10,000 automotive websites and then aggregates, indexes and summarizes the data into intelligent insights.
Datamyx leverages 4,000 data points across 1 billion consumers to find the most profitable and scalable audiences for your marketing campaigns, significantly improving ROI and originations.
DataXpand is an International Data Management Platform (DMP) & Data / Audience Marketplace with truly global scale and reach. DataXpand provides rich 3rd party data for previously untouched markets including Europe, US Hispanics, Brazil & Latin America.
Evite provides tracking technologies to collect information about users who view or interact with their services to use for digital advertising campaigns.
eXelate, a Nielsen Company, is the leading provider of data technology powering the digital marketing ecosystem. Whether you are looking for data in specific verticals or data from specific providers, eXelate’s smart data has the extensive depth and breadth you can trust when making optimal marketing decisions.
Eyeota is the global leader for local audience data, allowing brands to target their campaigns with precision. With more than 1.5 billion unique profiles, they focus on the human behind the data to empower marketers to build deeper, more meaningful connections with consumers.
FinancialAudiences, from Dean Media Group, provides powerful tools for deep audience insights and sophisticated cross-channel targeting as well as a trusted environment for publishers to monetize audience and data assets.
GfK MRI is a leading producer of media and consumer research in the United States. GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S. and GfK MRI has developed a number of innovative research products and services that use a vast database of media usage, demographics, psychographics and consumer behavior of adult American consumers.
iCumulus is an Australian based firm that specializes in a variety of online marketing technologies. Having partnered with them we are able to source many of their services to reach into the growing AU digital market with our platform.
Infogroup is the leading provider of innovative business data and marketing solutions that are proven to increase customer acquisition and retention. Their business verification process generates actionable data for your prospecting sales and marketing efforts.
Intimate Merger, Inc. designs and develops data mining software. The company was founded in 2013 and is based in Tokyo, Japan. Intimate Merger, Inc. operates as a joint venture between FreakOut, inc and Preferred Infrastructure, Inc.
Ipsos is a global market research company with worldwide headquarters in Paris, France. Ipsos is a leader in market research, specializing in advertising, loyalty, marketing, media and public affairs research.
Mediahead is a Swiss company located in the heart of Zurich. They create software for media-centered clients. They develop software that integrates a variety of ad technologies into a single, clear platform and which thereby enables the central, transparent and efficient purchasing of digital advertising.
MediaQuark provides data and targeting solutions for digital and programmatic advertising. They help build a revolutionary data ecosystem that is smart, simple, accessible, affordable, and most importantly, an ecosystem that allows any marketer, big or small, to harness their data.
Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment and marketing industries throughout the world.
Nielsen uses demographic, location and purchase behavior information to classify every household in the U.S. into audience segments.
Nielsen Catalina Solutions has the largest single-source data set in the country to plan and measure CPG media, including 70 million+ households of retail sales data down to the UPC level, updated daily from retailer point-of-sale systems.
The Omnibus Company is a division of Kelton. Kelton integrates five vital disciplines – qualitative, quantitative, strategy, design and communications – to drive and design customized strategic solutions to marketing challenges and opportunities for the world’s best brands.
Profound Networks employs a proprietary algorithmic process to gather data on businesses worldwide, tracking every routable IP address and most URLs on the global Internet.
PushSpring offers the most accurate and complete mobile audience targeting library available, using 150 available personas to build custom audience segments.
Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is the entertainment industry’s premier source for knowing — every day, every minute, everywhere — who is going to the movies and who is watching TV
The history of Roy Morgan Research comprises more than 70 years of tracking social trends and developing innovative methodologies and new technologies. Proudly independent, they have built a reputation based on their unfailingly accurate data and products like Morgan Poll, an extensive Single Source survey, and their innovative market research tools like the Reactor.
Formerly Flingo, Samba TV is a Smart TV apps publishing and Smart TV advertising company, co-founded in 2008 by early employees of BitTorrent. Samba TV develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television.
Based in Germany, The Semasio Targeting Technology eliminates premature segmentation in the form of per-categorization. This enables it to consider actual user behavior unfiltered in the targeting process.
Semcasting uses big data methodologies and their patented genetic modeling platform to automatically integrate demographic, firmographic, socio-economic, behavioral, and transactional data to define highly qualified audiences across multiple channels.
The ADEX is a global specialist for Data Management Solutions and Real Time Advertising. They are following a strong focus on information based and powerful technologies.
VisualDNA profiles people using engaging visual personality quizzes which drill into the deep-lying attitudes, values, actions and behaviors that make us unique human beings. VisualDNA’s feedback is built by teams of in-house psychologists and based on internationally recognized principals; including the ‘Big 5’ traits of personality.
Wego provides tracking technologies to collect information about users who view or interact with their travel booking services to use for digital advertising campaigns.
Ziff Davis LLC. is an American publisher and Internet company. They are leaders in online Tech, Gaming & Men's Lifestyle being the publisher of PCMag.com, IGN.com, and ASKMEN.com