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Let‘s meet Pam
She runs marketing for an eyeglass company (or she works at the eyeglass company’s ad agency). And Pam is looking to boost sales through measurable digital advertising.
When Pam signs up with OnScreen Media, she’s provided a smart tag to embed into the code of her website.
From a single, simple interface Pam can see what type of people visit her website. And it’s all in her SIMPLE, Easy to read Dashboard.
FYI… all data is anonymous and encrypted – and privacy compliant. So it’s all good.
Pam easily analyzes her Audience Insights to identify which data segments represent her most valuable prospects.
She then quickly builds targeted, yet highly scalable audiences, right within the platform.
In certain cases, Pam can also target individuals who are “in-the-market” for a specific item or service, further unleashing the true-power of data driven online advertising.
Pam wants to sell more than just prescription eyeglasses
Pam can quickly A/B test individual “Ad Groups” i.e eyeglass wearers, sunglass wearers, contact lens wearers, utilizing multiple audiences and data sources.
In simpler terms, Pam can see which of her individual audience targets are performing best and make informed adjustments on the fly!